Website  -  A Powerful Marketing Tool

In developed world like America and Western Europe and in a number of Asian countries like Japan, Singapore and Hong Kong, searching for information through the virtual world known as the "world wide web" (www) is a common thing. It is as common as opening a yellow-pages or going to a public library. The information data base in www is expanding fast virtually non-stop 24-hour a day from all over the world. It is so well developed that more often than not one will find what one is looking for in the world wide web.

Information on news and entertainment is the star of internet coverage as it may serve its target audience when and where ever they are. But the internet is not only suitable for the news and entertainment industries. Other companies with products to sell or services to offer are also in abundance. They are the permanent occupants of www. They are there to stay because it is quite affordable to own and maintain a "shop" in the www. In fact, it is hitherto by far the cheapest. And you may be able to choose a good "location" too just like opening a real shop.

And yet www is the most advanced marketing medium. Its coverage is worldwide but it costs a fraction of what the local media charge. Without the www, small and medium size businesses may not even dream of promoting themselves abroad. Things have indeed changed. Potential customers from far away places may now be enticed to come to Jakarta having seen the display of your products in your website. They may marvel at the moderness of your factory and appreciate your absolute devotion to your business.  They come to know you and your marketing staff through the photos in the website. The combined effects of such impressive introduction plus the impending Commercial trade event at the Jakarta Fair of which you are a participant  may just tip the balance for the well-sought-after guests to decide to come to see you here at your home turf.

WWW makes all these possible and more. Its presence changes the media's capability and along with people's perspective. It opens new opportunities and the possibilities are endless. It is a future "machine" that is here to stay. As certain as the facimile that replaces telex or telephone going mobile.

If that is the case, how should we take optimum advantage of it all? Obviously, we must have the right kind of website and operate it correctly. How do we do that. What are the basic things that we should be aware of. Please click the next page...............

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